Phokus is the pseudonym of photographer and digital artist Sam Pritchard.
Text by Kurt Kohlstedt for WebUrbanist.
The child of an architect, Pritchard grew up in England seeing the built environment through the lens of a skateboarder and urban explorer. Meanwhile, he developed a fascination with futuristic cityscapes through (often Japanese) video games and movies.
After spending time as a retoucher in London, he moved to Japan to see what structures are really like in the fabled land of futuristic tech. The results were surprising: “Since living in Japan the reality of day-to-day life isn’t really any more tech or futuristic than it is in any other developed country. But in my photography, I try to create the illusion that it is some kind of digital future world that lives up to my childhood expectation of the place.”
Some of his works are classic urban landscapes with a twist or two in terms of their site, timelapse or post-production techniques, while others highlight textures and patterns in the city’s fabric.
He recently completed a fascinating multimedia interface dubbed the Phokus Archives made in Flash and Photoshop with audio by Reso. This interface is a fitting way to interact with his work, feeling like a futuristic game console.
Konica Minolta Foto Premio Award 2015
Nihon Camera magazine (Japan) October 2015
Camera Magazine (Germany) April 2015
WebUrbanist (USA) January 2015
EOS Magazine (UK) June 2017
Copyright © 2014 Sam Pritchard